Description

MSc Strategic Marketing

The Strategic Marketing programme from Maynooth University is focussed on developing high level knowledge and skills in marketing. Marketing is more than just an organisational function.

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Duration

1 year (Full-time)
2 years (Part-time)

Starting Date

September

Tuition Fee

€15,000 per year (Full-time)
€5,200 per year (Part-time EU)
€5,350 per year (Part-time non-EU)

Location

Maynooth, Ireland

The programme

It is a customer-centric, enterprise-wide set of processes, systems, and activities that connect firms and customers in a dynamic global marketplace. This global market place is interconnected and one of the underlying themes in this programme is that of relationships. While marketing is partially transactional, deep long lasting relationships are a feature of marketing practice. This programme is underpinned by relationship concepts through consideration of issues such as sales management in an international environment, increasingly important in a post-Brexit Europe, and the value of analytics to help organisations understand the big data environment that firms operate within. Consumers today are more discriminating and perceptive. This programme will develop your understanding of how consumers make decisions in the current environment.

Career Options

This Strategic Marketing programme from Maynooth University provides graduates with significant insights into the modern consumer and insights into how businesses, including government, operate from a marketing perspective. A strategic perspective on the different challenges facing organisations, including big data, social media, globalisation and changing consumers will enable you to take your career to the next level. There are significant opportunities to enhance your employability: a live case study with a company, a focus on international selling (a key national objective evidenced by recent Enterprise Ireland reports), and a concentration on analytical skills.

These specific experiences are enhanced by a core module that emphasises your personal career journey. The Work Placement (full-time mode only) or Business Research Project capstone elements are particularly valuable to employers as they demonstrate your ability to apply your learning in the world of work.